THOUGHTS &
NOTES

I was sitting with a client a few months ago, going through his marketing. He had a website. He was running some ads. He had a Facebook page. But when I pulled up his Google Business Profile, it told a different story entirely. No description. Two photos, both blurry. A handful of reviews from two years ago. No posts. No services listed. And the business hours were wrong. This is a bloke who does outstanding work. His clients love him. But if you searched for his trade in his

I had a conversation recently with a landscaper at a trade expo who told me he hadn't put his prices up in three years. Three years! In that time, fuel had gone up. Materials had gone up. Insurance had gone up. His rent had gone up. And yet his hourly rate was exactly where it was in 2023. When I asked him why, he said what most trade business owners say: "I don't want to lose customers." That fear of losing work is one of the most expensive things a small business owner can