I’m a business and marketing strategist with a genuine passion for helping  business owners build something better than just a job for themselves. If you’re running a service-based or trade business — whether you're a plumber, landscaper, electrician, or anything in between, you’re in the right place.

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I know exactly what it's like (having run my own service based business for 15 years): the early mornings, the long days on the tools, juggling quotes, invoices, and chasing leads, often without a moment to step back and actually run the business like a business. I work with people just like you to cut through the noise, bring structure to the chaos, and help you grow a business that’s profitable, scalable, and gives you more time and freedom, not less.

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I didn’t just read this stuff in a book. I’ve spent years on the tools, behind the desk, and in the trenches working with small business owners, trades, and service-based teams — helping them go from overworked and overwhelmed to confident, clear, and in control. My background is in strategic marketing and business development, and I bring a mix of practical, hands-on coaching and sharp strategy that gets real results.

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My approach is straight-talking, down-to-earth, and results-driven. I’m not here to hit you with corporate buzzwords or fluffy motivational quotes. I’m here to help you fix the foundations of your business, find the leaks in your marketing and sales process, and create a plan that’s actually doable. Whether we’re fine-tuning your pricing, building your lead generation machine, or sorting out your systems and team structure; I’ll help you build a business that works for you, not one that’s constantly working you into the ground.

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One of the things I often hear from clients is: “I just didn’t know what I didn’t know.” That’s where I come in. I’m here to guide, teach, and walk alongside you, helping you make smarter decisions, faster.  I'll challenge you when needed, celebrate your wins, and keep you accountable to the goals you set (and the ones you didn’t think were possible yet).

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If you’re someone who’s good at what you do but knows the business side could be tighter, more profitable, and a whole lot less stressful, then let’s talk. I offer a free 45-minute discovery call where we can take a look at your current business, identify some quick wins, and see if we’re a good fit to work together long-term.

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Because at the end of the day, business should support your lifestyle, not swallow it whole. With the right support, strategy, and mindset, you can have a business you’re proud of, one that grows steadily without burning you out.

Sound good? Let’s get to work.

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— Paul